Today I'm reasearching social media marketing for professional services firms. Some of the things I have learned about social media marketing for professional services firms is that I need to come up iwth a plan and guidelines to make sure that every post is relevant and well-crafted. The goals of our social media outlets should be to be a relevant hub for other professoinals and to enhance corporate reputation in our markets. Content should focus on how our company solves probelsma nd benefits the client and should be focused and specific.
I feel like it's important to explore this arena because I am finding that I am constantly getting most of my information from social media sites....what have other marketing professionals in professional service firms learned utilizing social media strategies? Similarly, I am finding recommendations for products that are unusual or local through blogs that I enjoy, kind of creating a community, a network, of people who are interesting. I continually refine and prune this network, and it continually provides me with a steady stream of ideas and information.
The devices that I have used to capture that information have been facebook, RSSFeeds (FeedDemon), and EverNote (for clipping interesting items/inspiration and availability of access). I don't know if this blog is going to morph as I learn more about the dynamics of weaving social media/microblogging/networking, etc., but I am interested in learning more about how to mine this network for real opportunities and real connections. Take my dad's blog for example - if he consistently posts interesting and high quality information, he will be rated higher in search engines and people who appreciate his work should start to follow him, and refer him, and recommend him and his products. You can find him here: http://jbsmallcabinetshop.blogspot.com/
I don't have a real physical product to market, but professional services. There's also a line in social media that is sort of screwy for me - I have individual thoughts/opinions/recommendations, but as a professional services marketer, I need to accurately represent an entire firm, which still keeping the information personal. It can't be so general that it loses meaning. Also, a facebook page, for example, is managed by an authorized representative, but still accessed by my individual account. Maybe I have that set up wrong, but it still seems like I should separate individual from corporate. Or maybe not. At the end of the day, marketing is about developing relationships and those are essentially individual.
I also added Google Analytics to my company's web pages and am looking forward to mining the data the is returned in the reports.
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